The Societal Transmogrification series is my personal interpretation of the psychological and philosophical way of life in contemporary America. Through keen observation, I have concluded several reasons as to why, as a culture, many believe we are in the process of a cultural degradation. In my opinion, the most profound and resurfacing element is the psychological effect of the fast-paced, electronic, informational environment on the human mind. As a society, we may not be able to confront the pressures bestowed upon us by this phenomenon. There is too much information to process, internalize, contemplate, and finally respond. We use our preconceived ideas of the past to analyze the present and predict or conclude to the future without considering the rapidly changing environments produced by media, which happens to use digitalization as its main tool. The nature of a digital environment is that of constant flux. In turn, the human experiences time and space as ephemeral moments and quite possibly under conditions of extreme overloads of information, not at all. The one truth is that we create our own environments and that which we create is a reflection of our minds. Thus, we are constantly being amused by our creations or in a more pessimistic sense becoming our creations. It is not that the human cannot adapt to this changing pseudo reality but that perhaps the positive elements are overshadowed by the negative elements. As Marshall McLuhan wrote in his astonishing book, The Medium is the Massage, “All media are extensions of some human faculty-psychic or physical.” Neil Postman added that all creations have positive and negative effects on human life and some generate more negative than positive situations and stress on the psyche. Finally, our attempt to categorize and decompartmentalize our creations, thoughts, and ideas exposes us as a society in great danger because the holistic effects of space and time are over looked. The Societal Transmogrification series deals with the amalgamation of these ideas and transforms them into metaphorical visual paradoxes that capture our existence and document our way of life in the 21st century. The paintings tell a haunting story about the fading human in a world where digitalization is transforming humankind’s existence, attitudes, and mental state. The colors in the paintings are vibrant and whimsical with the sole purpose of luring the viewer into a world that at first glance is decadent like candy with saturating colors while, simultaneously, being a visual metaphor for the bright hues, which are intrinsic to digital environments. The paintings tell a visual story about a world that seems rather remote but at closer inspection is psychological, apathetic and haunting, a place where logos, brands, and structure seem to be absent. Some of the forms in the paintings are blurred, distorted, displaced and contradictory from what reason dictates. The compositions are trickery to the eye because they give the impression of what some considered realism but are rather metaphorical ideas on the mental condition of humankind. Things that seem to be are not. Perhaps the paintings capture a sort of mental realism, truths which exist in the mind and not the material world. What looks like a handbag is not, but rather the spectators preconceived idea of a handbag. The forms are composed to give a feeling of apathy and isolation. This is achieved by blurs, white silhouettes that are a metaphor for the fleeting human essence, and abstractions in the rendering of the forms. The paintings are a story about what can happen if we continue to let this fast-paced environment control our thoughts, emotions, and most of all lose what essentially makes us human.
Biography: (b. March, 1973, in Weehawken, NJ— Coronado received a B.S. and B.F.A from New Jersey City University. He has won several prestigious art awards including the Karen Meyer Ziccardi Award at NJCU. In his paintings, Coronado demonstrates an acute sensibility in apprehending the current human condition on a philosophical and psychological stratum. His keen perceptive nature along with his devotion to better understand the collective subconscious and current social surroundings has lead Coronado to create an art that is prosperous in meaning and emotionally respondent to today’s uncertain times. Coronado is one of New Jersey’s leading contemporary painters, having shown in numerous exhibitions, including Chashama 135 Gallery, NY, NY; Jadite Gallery, NY, NY; Montclair Museum, Montclair, NJ; Puffin Foundation, Teaneck, NJ; Sumei Multidisciplinary Arts Center, Newark, NJ.
Country: United States
Development by Magic Web Solutions.